Privacy policy

Last Updated: June 28, 2026

Yasmin Boutique operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Yasmin Boutique is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes in detail how we collect, use, store, protect, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

We are the "data controller" of your personal information under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

1. Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information, depending on how you interact with the Services and as permitted or required by applicable law:

  • Contact details: Including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information: Including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information: Including your username, password, security questions, preferences and settings.
  • Transaction information: Including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us: Including the information you include in communications with us, for example, when sending a customer support enquiry.
  • Device information: Including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information: Including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

2. Personal Information Sources
We may collect personal information from the following sources:

  • Directly from you: Including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
  • Automatically through the Services: Including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
  • From our service providers: Including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
  • From our partners or other third parties.

3. How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services: To provide you with the Services, including to process your payments, to fulfil your orders, to send notifications related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, and to create a customised shopping experience for you.
  • Marketing and Advertising: To send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites.
  • Security and Fraud Prevention: To authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity.
  • Communicating with You: To provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
  • Legal Reasons: To comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, and to enforce or investigate potential violations of our terms or policies.

4. Legal Bases for Processing
Under the UK GDPR, we rely on the following legal bases to process your personal information: (a) Performance of a contract — to fulfil your orders and provide the Services; (b) Consent — for example, where you opt in to marketing communications, which you may withdraw at any time; (c) Legal obligation — to comply with our tax, accounting and other legal duties; and (d) Legitimate interests — to operate, secure, and improve our business, prevent fraud, and market our products, provided these interests are not overridden by your rights.

5. How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
  • With business and marketing partners to provide services and advertisements.
  • In connection with a business transaction, such as a merger, acquisition, or sale of assets.
  • To comply with legal obligations or to protect our rights and property.

Where any of these recipients are located outside the United Kingdom, we will ensure an appropriate safeguard (such as UK adequacy regulations or Standard Contractual Clauses with the UK Addendum) is in place to protect your personal information.

6. Your Privacy Rights and Choices
Under the UK GDPR, you have the following rights regarding your personal information:

  • Right to be informed about how your personal information is used.
  • Right of access to the personal information we hold about you.
  • Right to rectification of inaccurate or incomplete personal information.
  • Right to erasure ("right to be forgotten"), subject to certain exceptions.
  • Right to restrict processing of your personal information.
  • Right to data portability.
  • Right to object to processing, including processing for direct marketing.
  • Rights relating to automated decision-making and profiling.
  • Right to withdraw consent at any time, where processing is based on consent.

To exercise any of these rights, please contact us at support@yasmin-boutique.com. We will respond to your request within one month, in accordance with applicable law. You also have the right to lodge a complaint with the UK's supervisory authority, the Information Commissioner's Office (ICO), at ico.org.uk or by calling 0303 123 1113, if you are unhappy with how we have handled your personal information.

You can opt out of marketing communications at any time by using the "unsubscribe" link in our emails or by contacting us. Where applicable, we also honour recognised browser-based opt-out signals, such as Global Privacy Control (GPC), for targeted advertising.

7. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to track activity on our Services and hold certain information, in accordance with the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR. You can manage your cookie preferences through our cookie banner, or instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

8. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Generally, we will retain your account information and transaction data for a period of seven (7) years after your last interaction with us or the closure of your account, to comply with UK tax and accounting obligations. Marketing data may be retained for a shorter period, typically three (3) years, unless you opt out earlier.

9. Children's Privacy
Our Services are not intended for, or directed at, children under the age of 16, and we do not knowingly collect personal information from children under 16 without appropriate consent. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately at support@yasmin-boutique.com. If we become aware that we have collected personal information from a child without appropriate consent, we will take steps to remove that information from our servers.

10. Data Security
We have implemented appropriate technical and organisational security measures designed to protect the security of any personal information we process. Our security measures include:

  • SSL/TLS Encryption: All data transmitted between your browser and our website is encrypted using Secure Socket Layer (SSL) or Transport Layer Security (TLS) technology.
  • Payment Card Industry Data Security Standard (PCI DSS) Compliance: As a Shopify-powered store, we adhere to PCI DSS standards for handling credit card information, ensuring a secure payment gateway.
  • Access Controls: Access to personal data is restricted to authorised personnel only, based on the principle of least privilege.
  • Regular Security Audits: We conduct regular security audits and vulnerability assessments to identify and address potential weaknesses.
  • Data Minimisation: We only collect personal data that is necessary for the stated purposes.

11. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes.

12. Contact Information

For any questions or concerns regarding our Privacy Policy, please do not hesitate to contact us:

Company Name: Yasmin Boutique LLC
Website Name: Yasmin Boutique
Company Address: 53 Mount Rd, Tettenhall Wood, Wolverhampton WV6 8HP, United Kingdom

Return Address: Rhosili Rd, Northampton NN4 7JE, United Kingdom

Company Registration Number: 14837261
VAT number: GB 482 7195 03

Email: support@yasmin-boutique.com
Phone Number: +44 20 3769 8588

Estimated Response Time: Within 24 hours

Business Hours:
Monday to Friday: 8:00 AM - 6:00 PM
Saturday and Sunday: 10:00 AM - 4:00 PM

We are dedicated to ensuring your satisfaction with every Yasmin Boutique purchase.